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A review by spookysoto
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
3.0
Pretty interesting book about neuromarketing. The author's voice is pretentious and arrogant (he calls himself THE expert on marketing several times), but once you pass that, it has a lot of interesting ideas and information.
The best part for me were the real life examples. and how our subconscious mind react to the smells and visual, tactile, auditive input.
We could question the ethical implications of using fmri technologies to manipulate people into buying stuff, specially since only big brands and companies (or governments) could access it, but regardless of its use, it's interesting to me that we think we act one way but in reality we act in another, mostly guided by instinct. I also like the part that confirms that traditional research tools aren't too reliable.
The book doesn't tell you why people act the way they do (so you as a marketer could apply that knowledge), it only tells you how people behave and what areas of the brain light up while doing it. I wish this information could be more practical. Despite that, the examples given are cool. (Is evident he hates microsoft and loooove apple).
This book isn't perfect but is interesting, I recommend it.
The best part for me were the real life examples. and how our subconscious mind react to the smells and visual, tactile, auditive input.
We could question the ethical implications of using fmri technologies to manipulate people into buying stuff, specially since only big brands and companies (or governments) could access it, but regardless of its use, it's interesting to me that we think we act one way but in reality we act in another, mostly guided by instinct. I also like the part that confirms that traditional research tools aren't too reliable.
The book doesn't tell you why people act the way they do (so you as a marketer could apply that knowledge), it only tells you how people behave and what areas of the brain light up while doing it. I wish this information could be more practical. Despite that, the examples given are cool. (Is evident he hates microsoft and loooove apple).
This book isn't perfect but is interesting, I recommend it.