Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Martin Lindstrom

304 pages • first pub 2017 (editions)

nonfiction essays informative mysterious tense medium-paced
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing s...

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