The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by Tim Riesterer, Erik Peterson, Conrad Smith, Cheryl Geoffrion

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

Tim Riesterer, Erik Peterson, Conrad Smith, Cheryl Geoffrion

missing page info Add in missing page information • first pub 2015 (view editions)

business informative slow-paced
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Bestselling authors reveal how B2B sale pros must engage with customers to command and control every step of long lead buying cycleThe most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed ...

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