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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships by Ahmet Bayraktar, Can Uslay, Naresh K. Malhotra

Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Ahmet Bayraktar, Can Uslay, Naresh K. Malhotra

168 pages • missing pub info (editions)

nonfiction business economics medium-paced
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