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4.22 AVERAGE
4.22 AVERAGE
funny
informative
fast-paced
informative
reflective
fast-paced
Robert B. Cialdini on tuntud psühholoogia professor, kes rabas tervet maailma, kui kirjastas 1984.aastal raamatu “Mõjustamise psühholoogia” / ingl.k “Influence. The Psychology of Persuasion”. Autor annab lugejale vihje, et tema huvi mõjustamise vastu tekkis lapsepõlves. Ta on konsulteerinud mitmeid tuntud organisatsioone ning selgitab oma raamatus tüüpilisi konkse, mille otsa püüavad meid nii firmad, eraisikud kui ka ususektid. Raamat on kirjutatud moel, mil igaüks võib seda lugeda - ka ilma igasuguste eelteadmisteta valdkonnast.
Kohe alguses üllatab mind raamatu struktuur. Lisaks sisukale tekstile ning ohtratele näidetele, mida on aastakümnete jooksul alates raamatu esimesest ilmumisest rikastatud ning kaasajastatud, leidub siin mitmeid soovitusi, kuidas end mõjustamisvahendite eest kaitsta, kokkuvõtted peatükkide peamiste ideedega ning õpiküsimused, veendumaks, et sisu on omandatud. Raamat võimaldab alustada huvitavaid arutelusid mõjustamise teemal ning utsitab lugeja üles, märkamaks mõjustamist. Üldpildis võiks iga inimene seda raamatut vähemalt kord elus sirvida.
Kohe alguses üllatab mind raamatu struktuur. Lisaks sisukale tekstile ning ohtratele näidetele, mida on aastakümnete jooksul alates raamatu esimesest ilmumisest rikastatud ning kaasajastatud, leidub siin mitmeid soovitusi, kuidas end mõjustamisvahendite eest kaitsta, kokkuvõtted peatükkide peamiste ideedega ning õpiküsimused, veendumaks, et sisu on omandatud. Raamat võimaldab alustada huvitavaid arutelusid mõjustamise teemal ning utsitab lugeja üles, märkamaks mõjustamist. Üldpildis võiks iga inimene seda raamatut vähemalt kord elus sirvida.
Extremely interesting. Exhaustively researched and sourced.
But for a popular science book, it was too long. I found my attention wandering over and over.
The many anecdotes from readers were interesting, but they broke up the pacing far too much.
I certainly know more about the psychological process of persuasion than I did before. But it's not hard to imagine there are better written and more accessible sources.
But for a popular science book, it was too long. I found my attention wandering over and over.
The many anecdotes from readers were interesting, but they broke up the pacing far too much.
I certainly know more about the psychological process of persuasion than I did before. But it's not hard to imagine there are better written and more accessible sources.
This is an all-new updated version of 2021, that includes all the new things that have been introduced since the book's original publication in 1984 - things like the internet and all the online interactions, fake news, and the covid19. This book is outright great! I loved every bit of it - and I am not really in sales (not more than every one of us every day) - it would be wrong to see this book as a manual for salespeople. Instead, it is a manual for human interaction and how to spot the abusive manipulators who exploit the cognitive shortcuts to trust that we have built in for good reasons. Cialdini explores seven avenues for persuasion:
Reciprocity.
Commitment.
Social proof.
Authority.
Liking.
Scarcity.
Unity.
Reciprocity.
Commitment.
Social proof.
Authority.
Liking.
Scarcity.
Unity.
informative
lighthearted
medium-paced
informative
medium-paced
informative
informative
Good but incredibly frustrating that all of the research studies were with men. Id be interested to see how they different with women. Because people don't react to pushy women the same as pushy men