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Christopher Lochhead

34 books

Niche Down: How To Become Legendary By Being Different by Christopher Lochhead, Hal Elrod, Heather Clancy

Niche Down: How To Become Legendary By Being Different

Christopher Lochhead, Hal Elrod, Heather Clancy

146 pages • digital • 2018

nonfiction business informative slow-paced
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Kevin Maney, Christopher Lochhead

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Al Ramadan, Dave Peterson, Kevin Maney, Christopher Lochhead

272 pages • 2016

nonfiction business informative slow-paced
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different by Category Pirates
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
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Category Pirates

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

Category Pirates

288 pages • digital

The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat by Category Pirates
The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
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Category Pirates

The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat

Category Pirates

51 pages • digital

The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content by Category Pirates
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
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Category Pirates

The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content

Category Pirates

51 pages • digital

Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories by Category Pirates

Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories

Category Pirates

missing page info • digital

nonfiction business
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea by Category Pirates
The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
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Category Pirates

The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea

Category Pirates

missing page info • digital

The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths by Category Pirates
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths
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Category Pirates

The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths

Category Pirates

46 pages • digital

The Breakthrough Game: An Exercise In Category Creation by Category Pirates
The Breakthrough Game: An Exercise In Category Creation
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Category Pirates

The Breakthrough Game: An Exercise In Category Creation

Category Pirates

missing page info • digital

The Category Design Scorecard by Category Pirates
The Category Design Scorecard
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Category Pirates

The Category Design Scorecard

Category Pirates

30 pages • digital