John Gerzema

4 books

The Brand Bubble: How to Build Value from the Brand Up by John Gerzema, Edward Lebar, Peter Stringham

The Brand Bubble: How to Build Value from the Brand Up

John Gerzema, Edward Lebar, Peter Stringham

240 pages • first pub 2008 (editions)

nonfiction business informative slow-paced
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live by John Gerzema, Michael D'Antonio

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

John Gerzema, Michael D'Antonio

256 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future by John Gerzema, Michael D'Antonio

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

John Gerzema, Michael D'Antonio

298 pages • first pub 2013 (editions)

nonfiction business feminism challenging informative inspiring medium-paced
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Edward Lebar
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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John Gerzema, Edward Lebar

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar

missing page info • first pub 2008 (editions)

informative slow-paced