Marjorie Fiske Lowenthal

1 book

Mass Persuasion: The Social Psychology of a War Bond Drive by Robert K. Merton, Marjorie Fiske Lowenthal
Mass Persuasion: The Social Psychology of a War Bond Drive
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Robert K. Merton, Marjorie Fiske Lowenthal

Mass Persuasion: The Social Psychology of a War Bond Drive

Robert K. Merton, Marjorie Fiske Lowenthal

210 pages • first pub 1971 (editions)

psychology challenging informative medium-paced