Leonard M. Lodish

3 books

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course by Howard L. Morgan, Leonard M. Lodish, Amy Kallianpur

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Howard L. Morgan, Leonard M. Lodish, Amy Kallianpur

288 pages • first pub 2001 (editions)

informative medium-paced
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company by Shellye Archambeau, Howard Lee Morgan, Leonard M. Lodish

Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Shellye Archambeau, Howard Lee Morgan, Leonard M. Lodish

318 pages • first pub 2007 (editions)

informative lighthearted medium-paced
What Matters Most in Internet Retailing - Journal Article by David R. Bell
What Matters Most in Internet Retailing - Journal Article
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David R. Bell

What Matters Most in Internet Retailing - Journal Article

David R. Bell

13 pages • first pub 2012 (editions)