A review by kurtwombat
Cultish: The Language of Fanaticism by Amanda Montell

informative fast-paced

2.5

Had it not been pointed out at the beginning and a few other times along the way, I would never have guessed this book was written by a linguist. There are hints that she was familiar with the topic or at least did some research—but it disappointingly is not the thrust of this book. For a linguist she does a remarkably poor job of defining her terms.  Like a game of paddle ball where linguistics is the paddle and the narrative the ball, we always spring back to linguistics but never for long. Mostly the diversions are entertaining. Who doesn’t like hearing about the raucous misadventures of cults or the inside stories surrounding multi-level marketing or taking a moment to bash Trump for his manipulative mis-use of language, but none of that was what I was hoping for. I’ve disliked Trump for over 40 years, that being said, it was probably okay to bring him up once and drop it—he is certainly not the first or only politician/game show host to employ such tactics. Bringing Trump back multiple times highlights the personal and playful nature of the book that makes for leisurely reading but not an informative one. At least, not informative in the way I wanted. The author maintains a contemplative distance for most of the book which dramatically falls apart during the last portion dealing with exercise and healing. A long segment comes across as an informercial for SOULCYCLE. It may just be that the writing got lazy, failing to add qualifiers like “trying to give the appearance of” or “wanting it’s followers to believe” instead making it sound like they were doing God’s work. In fact, I was floored when she extrapolated from one source that the decline in followers of organized religion was due to the rise in  cult like commercial work out programs. I do have to thank her for inspiring me to use the word “preposterous” which I don’t think I ever have—but that claim is preposterous. In this segment the string on her paddleball breaks as she rarely talks about the use of language in any meaningful way.   If you love language like I do, look somewhere else. If you want to drift pleasantly through the topic, then you have found a place to hang out. If you are already feeling like you’ve had enough before the final section—maybe go for a walk instead.