Brothers Abe and Simon Matchcard are struggling to save their father’s business of selling oscillating fans in a world that is transitioning to air conditioning. One brother, Abe, is fighting to save the business with all that he’s got, meanwhile Simon would rather retreat into the shadows. In a last ditch effort to show he’s capable of helping to take over the company, Simon skittishly tries his best at becoming a salesman. Told over the span of twenty years, we see what becomes of the company and of the relationship of the two brothers and the family. There’s something that always hits different when it comes to graphic novels and this one was no exception. The way the art portrayed the character’s feelings was done in a way that words just couldn’t do. Simon’s character was really able to explore and express the feelings living in his head through the form of art and it just worked in a way that trying to describe it in words wouldn’t be able to do justice. At times this was really sad and poignant of the passage of time; of a failing business and a failing body. The compare and contrast to those two things was very apparent and done with grace, but also a lot of thought. Seth encapsulated that feeling so well, and the way he worded things, especially in Simon’s point of view, it really caught the reader in the feels because it spoke to them because they were so real and raw. The only thing that took this down from being a 5-star read was the fact that this jumped around a lot and made the plot/timeline confusing to figure out; especially when it came to the end. We understood that this was mostly following Simon and his time with his father’s company, but it felt like this ended somewhere in the middle of the timeline and this reader couldn’t figure out how it related to everything. But that aside, this was still very well written. The characters were developed; Simon was our main one and we truly got to understand him through his own points of view, but also through the other characters, too. The side characters felt naturally incorporated into the story, and not just for the sake of the plot, which gave this a rich reading experience. In the end, this novel was thoughtful and beautiful in a poetic sort of way.