This book is full of fantastic advice for business leaders, and yet it also constantly provides useful advice for everyone else as well, from grand concepts like what makes an idea innovative to every day process tips like how to manage email effectively. I would highly recommend that anyone read this book, and I think it is a must-read for leaders at companies that take a more “traditional” approach. Many of the suggestions are ones that smart creatives at these companies find obvious and have been espousing for years, but this book describes them much better and perhaps could help give that “argument from authority” bias to help convince some of the more old-fashioned executives.