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A review by trywii
Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture by Sara Petersen
2.0
For a book titled ‘Momfluenced’, there is surprisingly little focused about the ins-and-outs of influencer culture, the business aspects of that, and the impact it has on the children used to make ‘content’.
A good chunk of this book is:
- Talking about various aesthetics in painful detail and how they’re sooo unrealistic (yes, we get it, having a white couch/carpet/ANYTHING is a nightmare scenario when having toddlers)
- Extended quotes from various influencers with the word ‘like’ and much of the accessories remaining uncut, making it unbearable to sit through
- How the whole influencer industry is every ‘-ist’ and ‘-normative’ in the book, but not really pointing at any influencers who’ve exerted and perpetuated these thing overtly or more importantly using these terms in an impactful way instead of dropping them every other paragraph
- Name drops of podcasts that I would rather be listening to than this audiobook
More than anything, I’m shocked at the complete lack of focus on how children/teens have been impacted by influencer culture, especially since they’re kind of the primary focus of all the images, posts, and subjects. Can’t be a mommy blogger without a kid, so where’s the chapter focused on how messed up it leaves a lot of them?
Theres also a notable lack of influencers who are outside of instagram. Much of the mom accounts I’m aware of are on youtube and tiktok, not so much on instagram, so I feel the author is seriously missing out on a huge portion of the modern phenomena. Much of the darker aspects are also more visible on places outside of instagram, so it’s kind of a let down that the book barely grazes the surface of how horrible and insidious much of mommy-influencer culture can be.
This book is more about the role of ‘Mom’ as a cultural role than it is about ‘Momfluencers’. While it’s hypercritical of influencers as a concept, there’s not much of a critical eye on ‘good’ influencers. The whole book feels very superficial and fails to go deeper than it really deserves to. Incredibly disappointing.
A good chunk of this book is:
- Talking about various aesthetics in painful detail and how they’re sooo unrealistic (yes, we get it, having a white couch/carpet/ANYTHING is a nightmare scenario when having toddlers)
- Extended quotes from various influencers with the word ‘like’ and much of the accessories remaining uncut, making it unbearable to sit through
- How the whole influencer industry is every ‘-ist’ and ‘-normative’ in the book, but not really pointing at any influencers who’ve exerted and perpetuated these thing overtly or more importantly using these terms in an impactful way instead of dropping them every other paragraph
- Name drops of podcasts that I would rather be listening to than this audiobook
More than anything, I’m shocked at the complete lack of focus on how children/teens have been impacted by influencer culture, especially since they’re kind of the primary focus of all the images, posts, and subjects. Can’t be a mommy blogger without a kid, so where’s the chapter focused on how messed up it leaves a lot of them?
Theres also a notable lack of influencers who are outside of instagram. Much of the mom accounts I’m aware of are on youtube and tiktok, not so much on instagram, so I feel the author is seriously missing out on a huge portion of the modern phenomena. Much of the darker aspects are also more visible on places outside of instagram, so it’s kind of a let down that the book barely grazes the surface of how horrible and insidious much of mommy-influencer culture can be.
This book is more about the role of ‘Mom’ as a cultural role than it is about ‘Momfluencers’. While it’s hypercritical of influencers as a concept, there’s not much of a critical eye on ‘good’ influencers. The whole book feels very superficial and fails to go deeper than it really deserves to. Incredibly disappointing.