I really liked this book because it concisely shares phrases and words you can use in pitches and negotiations to steer conversations toward positive outcomes for both parties.

While some might view these techniques as manipulative, they can also be seen as applied psychology, helping people make decisions and reconsider their objections.

These strategies are commonly used in marketing but are applicable in many other situations as well.

Ultimately, they are just words; whether they are manipulative depends on the user’s intentions.

If your motives are good, this book can help you facilitate change and encourage people to take the next step.