Serious waste of my time. I did love The Design of Everyday Things though, but generally do not like these practical books. They always seem to have a few pages of useful information that are then expanded to fill the book. Emotional Design does not have exactly the same problem. Instead, there is only one line of information, then a lot of small useless stories and ideas. In some ways that is better, but either way is not worth my time.

Here is what you need to know:
There are three levels of design: visceral (objective look), behavioral (touch and performance), and reflective (thoughts or feelings).