I struggle to explain the why of this book (i.e. why write this), but at the same time I totally know the why. At this point, Glossier and Emily Weiss seem like an incomplete story, but at the same time the rise and plateau of Emily and her brand(s) are a study into the 2010s, our priorities of the time and where they are now, the general trends, and the era of Millennials becoming the bosses our mothers and grandmothers told us we were and could always become. 

Additionally, the narrator of the audiobook did an absolutely fantastic job. I will look out for other books she narrates in the future.