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A review by keithblakemorenoble
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Laura Ries, Al Ries, Al Ries
1.0
Massively disappointing.
Many of the examples of successful brands are no longer with us.
Many of the predictions of what will succeed or fail have turned out wrong.
Many of the examples to illustrate laws are contradictory.
For example, in one law we are told company ABCD failed because it did X, and in the next law we are given the story of company EFG who succeeded because it did that self same X!
A deeply flawed book with little to recommend it, I feel.
Many of the examples of successful brands are no longer with us.
Many of the predictions of what will succeed or fail have turned out wrong.
Many of the examples to illustrate laws are contradictory.
For example, in one law we are told company ABCD failed because it did X, and in the next law we are given the story of company EFG who succeeded because it did that self same X!
A deeply flawed book with little to recommend it, I feel.