Being a person who is addicted to social media and yet, hate the mindless content swirling around the world wide web, I found this book really really inspiring in a way that it forces you to be authentic and think of all the platforms as a way to build your personal brand, no matter if you plan to monetize it or not. The advice on being authentic and creating awesome content is truly timeless now that we have entered a space we can't escape even if we want to. (Internet)
Recommended even for those who don't need social media marketing lesson because some points are just timeless!