Not sure how to rate this tbh... Like wasn't bad, was easy to get through and v insightful (for what I was looking for, not sure about business advice as I'm not planning to own a business lol) but I just don't like the guy. In all honesty, I bought this on my kindle thinking it was a book about the technical aspect of how google works and the data collection. I didn't realise it was written by the CEO, classic me. However! It was insightful to see how the founders/ ceos think and how they come up with google. They give a lot of info and explain how they try and keep "googlers" within the company and form ideas as subsidies of google if they seem keen to leave and do their own thing. ALSO!! EVERYONE WHO EVER GAVE ME SHIT ABOUT 23 AND ME EGG ON YOUR FACE!! 23 and me (owned by google guy's wife i think??) is mentioned in this book and they straight up say YEAH why dont we sell that info so that insurance companies and other organisations have a better understanding of ailments and DNA of potential clients!!! UM BC ITS AN INVASION OF PRIVACY AND THEY CAN THEN MAKE YOU PAY MORE BASED ON FAMILY HISTORY MY GUY THAT'S WHY!!!! Loads of discreet fun nuggets like that were it becomes clear they have no interest in privacy concerns. I mean they say over and over again how great data and data sharing is. I mean yeah only kept up with it bc I had bought it on the kindle and was on hols. Wild to hear how business people talk and fun to get the first hand perspective.