This is probably the most subjective view I have ever written because I think this is a pretty well-written romance outside of some of the fantasy worldbuilding holes and under other circumstances it would have been a higher rated read ... but it's not because it didn't make me happy haha. 

Honestly, for a lot of this book, it was just a big downer as far as holiday romances go. If this had been sons of two rival companies with no fantasy element, I think I would have loved it a lot more, or even a fantasy/magic element with no holiday involvement.

When I consider the joy of holiday reads and holiday romances specifically, we get the combination of the warm and fuzzies of Christmas with the warm and fuzzies of a romance's HEA. So much of this book is spent framing Christmas as exactly the opposite: commodified, making no real difference in people's lives, not bringing any true joy because it's just one day, not worth investing in etc. It was just a lot of harsh and negative themes to combine with a romantic comedy about a joyful holiday. And that's not to say holiday romance cannot involve tough family dynamics and harsh themes, but all of that was attached to the holiday itself rather than just being a part of the characters. 

My other critique was the loose fantasy elements. By framing it as holiday magic, the author creates a magical world/population and a normal world/population, but the rules seemed very hazy and slapped on when it served the story, rather than preestablished lore of the world. If there was less focus on the magic and fantasy, it wouldn't stick out as much when it doesn't line up. There either needed to be much less fantasy or much more, but it tries to work a hard line instead.