I "read" this book by listening to it on audiobook and I think that might've been a bad idea. While the book gives many good tips and backs them up with personal stories...I found it hard to keep up with via the audio version. I feel like this book would be great to have on hand to go back to certain tactics, but there was entirely too much information to keep track of or remember all at once. Many of the tips provided in the book I will definitely be implementing...but I also couldn't keep track of them all.