It didn't really do it for me. John Edson never worked at Apple, and I'm inclined to agree that "Design like LUNAR" (the design company that Edson is currently the President of) would have been a more fitting title. While Steve Job's Apple is undeniably the poster child for "design", I don't think that the author provided any truly groundbreaking insight into Apple's process. Edson's real contribution comes from his sharing of his experiences at LUNAR where the firm worked closely with major corporations on innovative projects. It wasn't by any means a bad book, but was by no means groundbreaking and I doubt its viability as an instruction manual for actual designers. All of the examples in the book are still relevant and recognizable. And the Pontiac Aztek is still the ugliest car ever made.