at once informative and genuinely funny (but never disrespectful), Cultish is right at the intersection of two things I've pondered studying seriously: sociolinguistics and religious studies. such a fascinating, engrossing book and a rare look at cults of all types with both criticism and empathy. 
also learned that the mom of one of my childhood friends, who is a well-respected professor with a PhD, was involved in an MLM scheme (LuLaRoe), which I think cements Montell's thesis that it isn't only the uneducated who fall prey to "cultish" schemes.