a really, really good book--i'm very tempted to give it 4.75 stars, and I might end up doing so after some more thinking. the way naomi klein blends the personal with the political makes the complex systems and concepts that klein covers throughout the book feels more accessible, and I see this as a good recommendation for someone who is interested in politics but not necessary steeped in it. the whole use of the word doppelganger to see different versions of ourselves we create in society (the self as perfected brand, the self as digital avatars, the self as data mine, the self as racist and anti-semetic projection, the child as mirror of the self, and the self as the eternal victim, to name a few) is definitely a way of seeing that I will take with, as with the concept of political diagonalism. also, this got me super tempted to read no logo, so don't be surprised if you see that here sometime soon.