Smart creatives will change the world by their ingenuity, supreme skills, big mindset and teamwork. This more or less summarizes the book. Unfortunately it disconnects the books from normal mortals as many of the thoughts finally goes back to the main premise. The book is clearly structed as a management book covering organization, strategy, hiring, meeting, hiring, innovation and big thinking. Most of the ideas overlap heavily and can be repetitive. Google, obviously with all its success remains an enigma. Some anecdotes of product conception are truly inspiring. Google maps and its origin is an example. We tend to get a perspective about the Page brothers and their approach.

There is a condescending tone to the non 'Smart Creatives', the non-Google. One could argue that being Google this is well deserved. But in 2020 when Internet entities and their role in society is being questioned this tone is jarring. The book disappoints a little in feeling like a Corporate document extolling the virtues of itself. My biggest criticism would be the length as many of the chapters labors on with the same theme and different anecdotes. The authors, due to some strange reason, wrote the book in third person. This is very strange as it robes the book the feeling of having a dialogue with the authors.

Finally it is a good read. But for some of the readers it could be a tad repetitive and pompous.