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250 pages • first pub 1997 (editions)
ISBN/UID: 9780673998804
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 01 February 1997
informative
medium-paced
Description
This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.
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250 pages • first pub 1997 (editions)
ISBN/UID: 9780673998804
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 01 February 1997
informative
medium-paced
Description
This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.