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256 pages • first pub 2016 (editions)
ISBN/UID: 9781259584145
Format: Digital
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 April 2016
Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and ...
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256 pages • first pub 2016 (editions)
ISBN/UID: 9781259584145
Format: Digital
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 April 2016
Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and ...
Community Reviews
Content Warnings