Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim, W. Chan Kim
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: How To Create Uncontested Market Space And Make The Competition Irrelevant

W. Chan Kim, W. Chan Kim

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: How To Create Uncontested Market Space And Make The Competition Irrelevant

W. Chan Kim, W. Chan Kim

missing page info Add in missing page information first pub 2004 (editions)

informative reflective slow-paced
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Description

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and t...

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