Innovation Management: Strategy and Implementation using the Pentathlon Framework by Rick Mitchell, Keith Goffin
Innovation Management: Strategy and Implementation using the Pentathlon Framework
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Rick Mitchell, Keith Goffin
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Innovation Management: Strategy and Implementation using the Pentathlon Framework

Rick Mitchell, Keith Goffin

missing page info Add in missing page information • first pub 2005 (editions)

informative inspiring medium-paced
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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and devel...

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