Lovemarks by A.G. Lafley, Kevin Roberts

245 pages first pub 2004 (view editions)

nonfiction business design informative slow-paced
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that trad...

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