Principles of Marketing by C. Shane Hunt

Principles of Marketing

C. Shane Hunt

496 pages first pub 2014 (editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, stude...

Read more

Community Reviews

Loading...

Content Warnings

Loading...