Consumer Behaviour by Michael Solomon, Michael Solomon
Consumer Behaviour

Michael Solomon, Michael Solomon

Consumer Behaviour

Michael Solomon, Michael Solomon

missing page info Add in missing page information first pub 2001 (editions)

challenging informative medium-paced
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Now in its seventh edition, Consumer A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its bre...

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