Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Matt Haig

310 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
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Praise and Reviews `You learn more from failure than you can from success. Matt Haig`s new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.` LAURA RIES, President, Ries & Ries, marketing strategists, and best...

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