The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In by David Baldwin

The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In

David Baldwin

212 pages • missing pub info (editions)

nonfiction business economics informative reflective medium-paced
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Description

Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people's beliefs, concerns, and solve real-life problems, both big ...

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