Basic Marketing: A Global-Managerial Approach by E. Jerome McCarthy, William D. Perreault Jr.

Basic Marketing: A Global-Managerial Approach

E. Jerome McCarthy, William D. Perreault Jr.

815 pages • first pub 1996 (editions)

nonfiction business informative medium-paced
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...

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