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missing page info • first pub 1998 (editions)
ISBN/UID: 9780415171908
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can ...
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Content Warnings
missing page info • first pub 1998 (editions)
ISBN/UID: 9780415171908
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can ...
Community Reviews
Content Warnings