Principles and Practices of Marketing packaged with a free copy of Write Great Essays by David Jobber
Principles and Practices of Marketing packaged with a free copy of Write Great Essays
—
David Jobber
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Principles and Practices of Marketing packaged with a free copy of Write Great Essays

David Jobber

missing page info Add in missing page information • first pub 1995 (editions)

nonfiction business informative lighthearted medium-paced
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Description

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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