Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory

Planning and Managing Public Relations Campaigns: A Strategic Approach

Anne Gregory

352 pages first pub 1996 (editions)

nonfiction informative medium-paced
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Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for stud...

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