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256 pages • first pub 2017 (editions)
ISBN/UID: 9780190625894
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 August 2017
Description
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertisi...
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256 pages • first pub 2017 (editions)
ISBN/UID: 9780190625894
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 August 2017
Description
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertisi...