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352 pages • first pub 2010 (view editions)
ISBN/UID: 9780307590169
Format: Digital
Language: English
Publisher: Crown
Edition Pub Date: 16 February 2010
Description
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that add...
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352 pages • first pub 2010 (view editions)
ISBN/UID: 9780307590169
Format: Digital
Language: English
Publisher: Crown
Edition Pub Date: 16 February 2010
Description
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that add...