Basic Marketing with Connect Plus by Joseph William Cannon, Jr. William Perreault, E. Jerome McCarthy

Basic Marketing with Connect Plus

Joseph William Cannon, Jr. William Perreault, E. Jerome McCarthy

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nonfiction business economics medium-paced
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Description

Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of th...

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