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ISBN/UID: 9780077801946
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 07 March 2013
Description
Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of th...
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missing page info
ISBN/UID: 9780077801946
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 07 March 2013
Description
Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of th...