Lemon. How the advertising brain turned sour by Orlando Wood

Lemon. How the advertising brain turned sour

Orlando Wood

missing page info Add in missing page information first pub 2019 (editions)

informative medium-paced
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Description

Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advert...

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