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212 pages • missing pub info (editions)
ISBN/UID: 9781118496404
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 December 2012
Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative ...
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212 pages • missing pub info (editions)
ISBN/UID: 9781118496404
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 December 2012
Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative ...