Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing by Hugo Whicher, Adam Gray, Tim Hughes

Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing

Hugo Whicher, Adam Gray, Tim Hughes

248 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelmi...

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