Content Is King: News Media Management in the Digital Age by Donald Shaw, Gary Graham, Anita Greenhill

Content Is King: News Media Management in the Digital Age

Donald Shaw, Gary Graham, Anita Greenhill

256 pages missing pub info (editions)

nonfiction business sociology informative reflective medium-paced
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From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers ha...

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