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240 pages • missing pub info (editions)
ISBN/UID: 9781784991050
Format: Paperback
Language: English
Publisher: Manchester University Press
Publication date: 01 February 2016
Description
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class im...
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240 pages • missing pub info (editions)
ISBN/UID: 9781784991050
Format: Paperback
Language: English
Publisher: Manchester University Press
Publication date: 01 February 2016
Description
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class im...
Community Reviews
Content Warnings