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246 pages • first pub 1980 (editions)
ISBN/UID: 9780071359160
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 18 January 2001
Description
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of ...
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246 pages • first pub 1980 (editions)
ISBN/UID: 9780071359160
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 18 January 2001
Description
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of ...
Community Reviews
Content Warnings