Scan barcode
—
Jagmohan Raju
212 pages • first pub 2010 (editions)
ISBN/UID: 9780131494183
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: Not specified
Description
In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer ...
Community Reviews
Content Warnings
—
Jagmohan Raju
212 pages • first pub 2010 (editions)
ISBN/UID: 9780131494183
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: Not specified
Description
In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer ...
Community Reviews
Content Warnings