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864 pages • missing pub info (editions)
ISBN/UID: 9780256259032
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 October 1996
Description
NOW IN PAPERBACK The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review "D'Alessandro's book is witt...
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Content Warnings
864 pages • missing pub info (editions)
ISBN/UID: 9780256259032
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 October 1996
Description
NOW IN PAPERBACK The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review "D'Alessandro's book is witt...
Community Reviews
Content Warnings