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224 pages • first pub 2010 (editions)
ISBN/UID: 9780137071883
Format: Digital
Language: English
Publisher: FT Press
Publication date: 11 March 2010
Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer mar...
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224 pages • first pub 2010 (editions)
ISBN/UID: 9780137071883
Format: Digital
Language: English
Publisher: FT Press
Publication date: 11 March 2010
Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer mar...
Community Reviews
Content Warnings